Blog Archives
Author Platform Building, Part 2 by Cassiel Knight
Did you do something about your strengths and challenges? Did you learn any revelations you’d like to share? Maybe a strength you didn’t realize you had or a challenge the surprised you?
Before we move on to talk about applying strengths and weaknesses, I want to share with you something I got out of this book I totally forgotten I’d gotten recently – Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author by Chuck Sambuchino (ISBN#978-1-59963-575-0). I haven’t finished it yet but I figure, these things are interesting and useful enough that I’m incorporating some thoughts into these sessions. It’s tailored, in large part, to non-fiction but that’s not problematic since the general concepts on platform remain the same.
For today, I’d like to start with:
The Twelve Fundamental Principles of Platform
Chuck says that “no matter what platform options you engage, the guiding principles of effective visibility remain the same.” He says if we apply these twelve fundamentals to everything we do, the specifics of what we do won’t matter – we’ll have a good chance of building our platforms faster.
It is in the giving that we receive – about getting people to like you – to engage with you BEFORE you start asking for them to buy
- You don’t have to go it alone – work with others and share the load.
- Platform is what you are able to do, not what you are willing to do – we might be willing to do a lot but aren’t able to. Focus on what you are able to do.
- You can only learn so much about writer platform by instruction, which is why you should study what others do well and learn by example.
- You must make yourself easy to contact – this means make sure your links work for people to find you. If you are published, are you website links from your publisher page good? Make sure you can be found and links are good. If readers click on a link and it doesn’t work, most times they won’t work to find you. Don’t make it hard to find and connect with you. An author with Champagne Book Group, gave this analogy: Links are like bridges and websurfers hate to use boats.
- The goal is to work incredibly hard at first, then let your platform run on autopilot – this is hard to encapsulate but basically, you have to do a lot of work to build your platform and make it run then at some point, you’ll do less but will still get maximum visibility from your platform.
- Start small, start early – and hope for tipping points – while it is easier to start a platform WITH a book, building a platform from scratch is possible, just difficult. Get on Twitter, build a simple website, begin now. This is something I wished I’d done. Now I have to work twice as hard playing catch-up.
- Have a plan, but feel free to make tweaks.
- The world is changing, and the goal of platform is to look forward, not back – it’s less important what you did in the past then what you do NOW.
- Try your best to be open, likeable, and relatable – all the things under platform will help build your platform but Chuck says that overall, it matters who you know. He’s a strong advocate for networking. So am I. It’s opened doors for me I never would have had otherwise.
- Be part of your community and understand the needs of its members – be involved. Don’t just post about your book or links. Be actively involved with your tweeps, friends, members, etc.
- Numbers matter – so quantify your platform – this matters more so in non-fiction but it is helpful to know how effective you are in genre fiction or if you self-publish and want to break into commercial publishing.
What do you think? Do you agree or disagree?
A Rant: Craft is Not Just for New Writers by Cassiel Knight
I want to state one thing up front. I have absolutely nothing against self-publishing and while my rant is based on what I hear self-published authors say, I’ve also heard this from traditionally published authors. However, right now, the source of the rant comes from self-published, and you’ll see what I mean below.
Okay.
On one of the many loops I follow, I heard a recurring comment from members of RWA chapters throughout the country. I have to admit, when I first read the comment, my jaw dropped.
What I read, and others chimed in and agreed they heard, is that self-published authors are leaving local chapters because:
“they don’t need to learn craft anymore.”
Yes, that’s right. You heard me. There’s apparently this movement out there that is supposed to support the idea that because someone chooses to self-publish, it automatically means that the author’s writing is perfect. That they can’t learn anything else about craft.
Sorry folks, they are dead wrong.
I talked to a publisher about this and her jaw dropped too. And you can go to any number of higly respected blogs like Dear Author.com and a common note in the comments is readers fear self-published books because of the poor writing.
That’s the reality, dear readers. Choosing to self-publish or being a published author doesn’t mean you don’t need to continue to learn craft. In fact, for self-published authors, I think it means you need to work that much harder at times because you’ve chosen to go at it alone. You don’t have the luxury of an agent or editor back-up. It’s you.
You think I’m wrong? Well, here are some quotes from those you might believe:
- Gina Ardito wrote a great blog post on this subject. She says: “A truly successful author seeks the new, the different, and dares to step to the edge of the precipice every single time. (S)he is always learning, always growing.” http://ginaardito.blogspot.com/2011/06/mid-week-rude-awakening-growth-is.html
- Marie Andreas: “But for any author to say, “I know all there is to know about writing”- FOR any reason is insane!…We have to keep learning. This is true in darn near all fields, but especially a world like publishing. I would be horrified if the book I wrote five years ago is no different than one I just finished. As authors we have to keep pushing the envelope, learning new skills, trying new approaches – EVEN if we don’t stick with them. Try them, keep what works, then move on.” http://www.castlesandguns.com/2011/04/never-stop-learning.html
- RITA Award winning author, Sophia Nash (http://www.sophianash.com): “I think writers grow and change, even if it is just in miniscule amounts, with each book they write. It’s only natural since the writing process is a learning experience. It’s what I like the most about the creative process. I’ll never get bored writing because I’ll never stop learning new things about the craft.”
- Bob Mayer, Who Dares Wins Publishing (http://www.boymayer.org) – Always learn to become a better writer.
- James Scott Bell, bestselling suspense author and former fiction columnist for Writers Digest, says: “…never think that business knowledge and marketing can cover a multitude of writing sins. One still has to be able to consistently deliver the goods, and that means learning the craft by writing, revising, studying, getting feedback, and more writing.”
- Robin Perini (http://www.robinperini.com) of Discovering Story Magic fame says: “I think that the most important piece of advice that I can give is to NEVER STOP LEARNING, and to BE OPEN TO GROWING and CHANGING.”
- New York Bestselling Author Susan Mallery says: “Never Stop Learning.” She recommends that you master as much craft as you can so you don’t
disappoint your readers. Figure out what you’re good at and what you’re bad at. Focus on your strengths and shore up your weaknesses. If you bring your passion and enthusiasm to a project, it will show up on the page. http://jennyhansenauthor.wordpress.com/2011/10/11/5-great-bits-of-wisdom-from-a-new-york-times-besteller/ - Dean Wesley Smith – A self-published success story most who self-published know very well has this to say: “Learning and continuing to learn is critical. This business keeps changing and the only way to stay abreast of the changes is to go out and keep learning and talk with other writers and find advice that makes sense to you and your way. Go to workshops, conferences, conventions and anything else you can find to get bits of learning. Read everything you can find about the business. My goal on this is learn one thing new every week at least. I’ve been doing that since my early days and it has worked for me, and kept me focused on learning. Find what works for you…Keep learning. Keep practicing your art.”http://www.deanwesleysmith.com/?p=1311
So, the point of this rant is, next time you don’t think you have anything to learn from craft workshops, think again.
I suspect you do.
BTW – isn’t that little girl up there absolutely adorable?

















