Backing The Train Up – Part 2 …by Susan Lute
Posted by Susan
This is going to sound really dumb, but after nearly two years of self-publishing, I’m on a mission to learn the actual mechanics of publishing. From scratch. Okay, I know a lot, but still I’m shaking my head, a little frustrated, but mostly thinking why didn’t I learn some of these things from the beginning? Like…well you’ll see.
Before I get to that, as promised, here’s everything I know so far about Indie publishing and my place in it.
- On a personal note, I am not starting over, just taking another road to my destination. Really? But I digress.
- Epublishing, and especially becoming an Indie author has changed everything. For the better.
- There’s a hell of a lot to learn. And learn. And learn.
- You have to WRITE THE NEXT BOOK. This is not new.
- Series sell!
- Besides a really good story, a healthy backlist is what brings in readers and sales.
- For the majority of authors, the more novels in your backlist the better your sales.
- There is more of a relationship, a strategy if you will, between price point and sales than there is between promotional marketing and sales.
- The most important promotional marketing tool is a large mailing list. Growing that mailing list by becoming a real person to readers – a la Debbie Macomber – antiquated as it might sound in today’s social media circus is the only way to go. In my opinion.
- Having a street team that will spread news of your books is worth their combined weight in gold.
- On another personal note, I am a perfectionist when it comes to the mechanics of publishing the books. I will keep at it until I get it right. There are days when that focus keeps me from writing.
- Did I mention… WRITE THE NEXT BOOK?
I’ve spent this week trying to get to know Scrivener, Sigil, Jutoh, kindlegen, Kindle previewer, all with mixed results. I’ve never been a MS Word person; have up to the last year used Word Perfect which doesn’t speak well with the new converters. And even though Open Office is my program of choice now, I still don’t know a thing about style sheets, formatting pages, paragraphs, oh my! Is there a Scrivener user out there who can tell me an easy, direct way to set up the project so paragraphs have first line indents?
Clearly I can outsource this stuff, but I love the pretty novels when they’re done. So with my first cup of coffee in one hand – I won’t tell you what time it is; suffice it to say it’s not before noon – and with determination in the other, it’s back to the tutorials.
On a last personal note: It’s been a lovely day. The rain has stopped in all the ways that matter and the sun is shining. The new story is calling. What more can an writer ask?
PS…next week, March 11th, my regularly scheduled post will be pre-empted by an exciting guest post from our regular visitor, Maggie Jaimeson. Maggie is starting a new venture I think you will all be very interested in. You can visit her at Windtree Press, but be sure to come back here to get the scoop. Don’t forget to bring your cup of favorite libation. This is going to be fun!
About SusanAuthor, wife, mother, sister, daughter, friend, dreamer.
Posted on March 4, 2013, in General and tagged back the train up, Debbie Macomber, General, indie author, Indie Publishing, Jutoh, Kindle previewer, kindlegen, Maggie Jaimeson, MS Word, Open Office, Scrivener, See Jane Publish, self-publishing, Sigil, Susan Lute, Windtree Press, Word Perfect, write the next book. Bookmark the permalink. 7 Comments.